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Here's How Brands Are Cashing In on Snapchat's Long-Awaited API Nordstrom explains its targeted campaign By Lauren Johnson
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| Brandshare Content From The Trade Desk | | |
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Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers It designed 6,000 branded pins in a year By Lauren Johnson As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making ...
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Yahoo Beats Third-Quarter Earnings Expectations, Even as Verizon Deal Faces Uncertainty Mobile gains ground in overall revenue share By Marty Swant Yahoo's third-quarter earnings were better than expected, giving the ailing tech giant a sliver of good news amid concerns of a data breach and growing doubts about its impending acquisition by Verizon.
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Instagram Is Making It Easier to Discover New Accounts Brings Stories to Explore tab By Marty Swant Instagram is now letting users find other people's Stories through its Explore tab.
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| Brandshare Content From Deloitte Digital | | |
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How Nike Is Beating Brands Like Apple and Adidas at Twitter Customer Care The Swoosh almost always answers By Christopher Heine Rational Interaction, a digital agency based in Seattle, last month released a study that found that 67 percent of Twitter's 310 million daily users utilize the platform for customer service. At the same ...
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Why Halloween Ads on Facebook and Instagram Should Run Earlier Than You'd Think Retailers, take note By Christopher Heine If you're a seemingly normal person, you shake your head at the sight of Halloween decorations popping up the morning after Labor Day. C'mon, it's still technically summmer!
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Facebook Trends Beauty and Food Marketers Need to See Before Crafting Their Next Offers Very specific topics pop By Christopher Heine Each month, we look at Facebook IQ's data-based charts, called Topics to Watch, to see what kind of subjects marketers should be looking out for on the social network.
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