As the gaming community has expanded in size, so too has the potential for brands to reach gamers directly via their entertainment medium of choice. In accordance with this influx of brand interest, in-game advertising companies have proliferated.
Marketers are focusing on digital out of home as a brand- and data-safe channel, and an increasingly essential option as the audience and privacy landscape continues to evolve.
From Digiday's sister brand, Glossy: After more than a year of change, customers’ expectations of loyalty programs have shifted and retailers are working on new approaches to give consumers what they want.
Since the on-set of the pandemic, marketers have had to adapt their approach to experiential marketing and find new ways to give consumers a memorable experience without gathering indoors.
