Good morning, Marketer, may your days be merry and bright.
Even with all the marketing data in the world no one really knows what will work until the pixels hit the screens. That’s why testing and experimenting are so important. However, there must be a method to how you do them. Enter test-driven marketing. Tim Parkin’s article today lays out how to implement it in five simple steps.
We also have an in-depth look at ecommerce and the trends shaping its future.
Constantine von Hoffman,
Managing Editor
