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| | | | | The acquisition is expected to yield $750 million in annual cost synergies within two years. | | |
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howdy! | | | | | Subcultures aren’t niche anymore — they’re the culture. And for marketers, that changes everything. | | |
| | | | | Data informs advertisers about who, where and when, but creative execution is how brands gain a competitive edge. | | |
howdy! | | | | | The streaming service will have to step up certain features in order to shift people toward video podcasts on its app. | | |
| | | | | From Digiday's sister brand Glossy: After BFCM, many brands shift their focus back to acquisition. However, nurturing the new influx of holiday customers is one of the most valuable growth opportunities. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at the role that two old-school advertising tactics can play in the still-developing CTV ad market. | | |
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| | | | | As the digital advertising landscape becomes increasingly competitive, brands are innovating to stay ahead. Playable ads are one of the biggest innovations revolutionizing how brands connect with consumers. | | |
howdy! | | | | | Premium chocolate brand Tony’s Chocolonely is focusing on retail media and paid social as it targets U.S. growth. | | |
howdy! | | | | | The $30 billion revenue combination will give the industry the equivalent of a megalodon shark in a sea of great whites and hammerheads. | | |
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