|
* This chart and data were pulled from eMarketer’s Direct-to-Consumer Brands 2020 report. Purchase the report here to get immediate access to the full analysis. |
The direct-to-consumer (D2C) brand movement has flourished in recent years, but it may finally be reaching a point of reckoning. As the venture and financial markets rationalize, there will be separation between the next great brands from the also-rans. And only some brands have what it takes to make the leap into the mainstream.
D2C brands now face the harsh realities that any business might face on the path to becoming mainstream. |
| Mature brands and retailers routinely contend with demands of profitability, customer acquisition and retention and legal and regulatory requirements. The same low barriers to entry that allowed D2Cs to enter a category are also enabling dozens of copycat brands to crowd their space. |
| Growth-hacking through digital ads now looks like a fleeting arbitrage opportunity as the low-hanging fruit has been picked and CPMs rise. Mission-driven brands are no longer unique, and... |
|
|
| This is just a preview of the information and insights you'll find in the Direct-to-Consumer Brands 2020 report by eMarketer. Purchase the report today for $995 to access the full analysis. |
