Heineken prioritizes mass reach over hypertargeting on Google and Facebook

Heineken is shifting media dollars from TV to Google and Facebook as it becomes more focused than ever on reaching mass audiences.

Hot dog emojis and narrative arcs: As push notifications become increasingly important to driving traffic, The New York Times is making its alerts more conversational and contextual.

Quartz's renewal rate for branded content is 90 percent, nearly three times higher than the industry average. Here's how the publisher achieved this.

TV advertisers have long used Nielsen data for media planning and buying. But with the rise of programmatic TV, media buyers have tools beyond Nielsen to analyze TV manufacturer data and set-top box data.

"Not the geeky stereotype": Publishers are hiring programmatic analysts as they try to get more value from their digital media. One from Trinity Mirror breaks down what his job involves.

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