A lawsuit filed by a shareholder accuses Netflix of violating tax law by awarding executives multimillion-dollar bonuses based on rigged performance metrics. The suit alleges Netflix has misled investors by setting goals executives know are achievable based on predictable revenue. Variety (4/11)
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To build authenticity into advertising, more brands are using employees to showcase products. Examples of campaigns from J.Crew, ModCloth and Macy's are discussed, along with the ways each brand has made employee ambassador programs successful. Glamour online (4/10)
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Gender pay gap is bigger in small companies, study finds Women employed in small businesses earn 66 cents for every dollar men earn, a pay gap 18% bigger than the national average of 80 cents per dollar, a study has found. The study's authors say lack of available leadership roles and discomfort about negotiating for higher pay are among the reasons for the gap. Forbes (4/10)
Advances in artificial intelligence will change the current white-collar workforce, but employees who are proactive will fare best, writes Dana Theus. "You need to invest yourself in staying competitive in your job category and industry, make sure your personal brand demonstrates this and take the initiative to learn where your job category is going," she writes. SmartBrief/Marketing (4/11)
Invention, strictly speaking, is little more than a new combination of those images which have been previously gathered and deposited in the memory; nothing can come of nothing.
