Advertisers are obsessed with the Big Idea. But what is a Big Idea in today’s marketing world? Something novel that breaks through the noise and has a cultural impact? Or something with staying power that reveals its value over time?
Find out at
ELEVATE: CREATIVITY
June 14, 8 a.m. - 1 p.m.
10 Hudson Yards, 45th Floor
New York
Join the conversation — early-bird pricing ends April 23!
At Elevate: Creativity, Adweek editors and top creatives will drill into the Long Idea on two fronts: how to do work that has a lasting impact on a brand and how to do work that has a long-term positive effect on the world.
SPEAKERS INCLUDE: Fernando Machado, Global CMO, Burger King Devika Bulchandani, President, McCann New York Jason Harris, President and CEO, Mekanism Samantha Deevy, Group Communications Strategy Director, Droga5 Eddie Opara, Partner, Pentagram Don't miss the opportunity to join the conversation and get the latest insights on how the Big idea is evolving into the Long idea.
early-bird pricing ends April 23
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