| | | | | HBO’s 5 Keys to Success, From Not Worrying About Netflix to Betting Big on OTT 'We’ve put the lie to the idea that the pie couldn’t get bigger,' CEO says By Jason Lynch Forty-five years since HBO was founded, and despite more industry upheaval than the premium cable network has seen in its lifetime, the company is hotter than ever. It's averaging around 34 million U.S. subscribers, according to SNL Kagan's first-quarter estimates, with more than 2 million of those coming from HBO Now, its direct-to-consumer subscriber service....
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| | | | | | | | Over Half of Paid Programmatic Impressions Probably Aren’t Viewed by an Actual Person The best-case scenario: one-third of views are likely fraudulent, experts say By Jason Lynch Digital publishers are trying to address their industry's continued struggles with brand safety and fraud, but experts say they still have a long way to go. More than half of paid programming impressions are probably fraudulent, while under even the best-case scenario, one-third of those impressions aren't viewed by an actual person. Those bleak estimates...
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