Entry deadline has been extended to Wednesday 8 June 2022
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| Do you have the foundations of a great campaign that could make a winning entry to the Marketing Week Awards?
The extended deadline of 8 June 2022 is fast approaching. Make sure your entries are on track for submission and ensure you get the opportunity to showcase your work to our senior judging panel of over 50 CMOs, CEOs and Brand Directors. |
| To help you with your submission, find out what Marketing Week Award judges look for in successful campaigns. |
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5 markers of an effective campaign that underpin success
1. A solid brief
Take the time upfront to align on objectives, measures of success, insight and context – this will save you time further down the line
2. Discuss your brief
Put the brief in writing and then get the key group – internal and external – together to discuss, debate and resolve questions on it. Make sure everyone leaves that session crystal clear on the ask.
3. Brief everyone at the same time
Brief creative and media partners at the same time to ensure content is consistent and fit for platform.
4. The brand should be the hero of your story
5. Clearly articulate your KPI’s
Depending on the campaign, your KPIs could include brand awareness, customer engagement and/or lead generation and how each of these have driven bottom-line growth. Challenge yourself to articulate the relative importance of the campaign objectives, and wherever possible quantify the goal.
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| | When creating your award entry have these points in mind. Think about how you show your brand as the hero, making sure you include those all-important measures of success! |
| You can take a look at the full article here. |
| If you have any questions, please don't hesitate to get in touch . Our team can provide advice on which categories your projects will fit into, as well as talk you through the entry process in more detail. |
We look forward to seeing your entries.
Good Luck!
The Marketing Week Awards team
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