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| Variety's INNOVATE Summit presented by PwC 12.5 Secure your spot before tickets are gone. |
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Beyond the Numbers - What Behavioral Science Can Teach Us About Movie-goers Director of Media Psychology Research Center Dr. Pamela Rutledge (left) and SVP, Consumer Insights & Innovation at 20th Century Fox Bettina Sherick (right) explore the social science and evaluation methods used to understand the changing landscape of traditional movie consumption. |
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| Data Leading the Consumer Journey to Purchase A look at the new abilities to tap into real-time TV data for cross-channel media activation. How is the multi-touch viewer attribution indicating purchase activity? Moderator: Janko Roettgers, Senior Silicon Valley Correspondent, Variety Panelists: Jarvis Mak, Chief Customer Officer, Alphonso Abbey Thomas (pictured), Chief Marketing Officer, Tremor Video DSP |
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Security & AI - Will Hackers Leave Robots Alone? The rise of AI and machine learning technology promises to strengthen cybersecurity protocol. Leaders gather to discuss realistic expectations and timelines for these advancing technologies. |
Pete Chronis Chief Information Security Officer Turner |
| Dan Meacham Chief Security Information Officer Legendary Entertainment |
| Kavya Pearlman Information Security Director Linden Lab |
| Artie Wilkowsky Chief Information Security Officer Dish |
| - MODERATOR- Pieter Penning Cyber Security & Privacy Practice PwC |
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| Marketing and the New Data World Order Can we trust ads to reach the right people? Leading marketers, platforms and partners talk about how data is at the center of their business strategy. Moderator: Mark Borao, Partner, PwC Panelists: Kelly Abcarian, SVP Product Leadership, Nielsen Bridget Davies, VP, Advertising & Marketing Activation, eBay Arun Kumar, Global Chief Data & Marketing Technology Officer, IPG Mediabrands Kavita Vazirani (pictured), EVP Insights & Measurements, NBCUniversal |
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Keynote Conversation with Conversant Join Conversant Media's VP of Media & Entertainment, Matthew Weisbecker, to explore the ways his team is approaching the complex realm of personalized advertising. What role does data play and how is the Conversant team creating a unique experience for each individual user? Weisbecker explains this and more on December 5th. |
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Partnership Inquiries: Please contact [email protected] Press Inquiries: Please contact [email protected] |
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