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Why Hasbro's Transformers Cartoon Reboot Represents Social Data's Stairway to Heaven Optimus Prime is back By Christopher Heine CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon Geek.
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American Express Is the First Financial Institution to Make a Facebook Messenger Bot Will help card members keep tabs on purchases By Lauren Johnson Add American Express to the growing list of brands planning for a bot-driven future.
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Here's How Twitter Aims to Sell $50 Million in Ads for NFL Livestreams Bud Light, Sony Pictures and Bank of America are on board By Lauren Johnson All eyes will be on Twitter this fall when the micro-blogging site livestreams 10 of the NFL's 16 Thursday Night Football games. It's a big move that could prove that Twitter is either indeed the go-to place ...
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ComScore Is Working With xAd to Measure Foot Traffic From Online Ads Will focus on location lift and eventually revenue By Marty Swant ComScore and xAd (a location-based mobile ad network) are beginning to measure how effective xAd's mobile campaigns are for driving in-store visits.
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This Report Says Ad Blockers Cut Publishers' Mobile Load Times in Half But don't really affect big brands' websites By Lauren Johnson There's been plenty of hand-wringing in the media industry over the past year about mobile ad blocking and apps that wipe out all of the ads that pop up on websites. Consumers say they download such apps to avoid ...
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How Hearst's New Trend-Predicting Platform Will Benefit Advertisers Editors can better distribute the best performing stories By Tim Baysinger For the past two years, Hearst has been quietly developing its own hit predictor.
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U.S. House Democrats Livestreamed Their Gun-Control Sit-in on Periscope and Facebook After Republicans effectively shut off C-Span By Lauren Johnson This afternoon, a group of about 50 Democrats from the U.S. House of Representatives staged a sit-in on the House floor to advocate for a vote on gun control, and broadcast the event live from Periscope and ...
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