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Has Any Commercial Had a Better Cast of Characters Than This Legendary PlayStation Ad? JWT's Matt Eastwood salutes 'Double Life' and his other favorite ads By Tim Nudd Before his too-early death in 2015 at age 61, director Frank Budgen made some of the most brilliant commercials the industry has ever seen--including Nike "Tag" in 2001 and PlayStation "Mountain" in 2003, both of which won the Film Grand Prix at Cannes. In our latest "Best Ads Ever" video, J. Walter Thompson's Matt Eastwood...
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How Virgin Atlantic Is Not-So-Silently Mourning the Loss of Virgin America Mend your broken heart with a sister brand By Angela Natividad Alaska Airlines is working hard to give its merger with Virgin America, and consequent decision to retire the latter brand, a positive spin. The problem is, nobody's fooled. In a sector with too few choices (and shrinking), Virgin America, with its mood lighting, on-demand meals and sassy safety videos, was among the few brands that...
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Pandora Launches a Major New Ad Campaign as It Finally Gets Into On-Demand Streaming But 'Sounds Like You' is about more than Pandora Premium By Tim Nudd Pandora today launches a big new ad campaign heralding, in part, the launch of Pandora Premium, its long-awaited foray into on-demand music streaming. But the campaign goes beyond hyping Premium to emphasize the brand's larger commitment to delivering a more personalized music-streaming experience, which Pandora has long seen as its real point of difference. The...
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Columbia Records Launched This New Artist by Matching His Songs Exactly to Your Heartbeat Living the music with Russ and BBDO By Angela Natividad Music is more of an affinity game now than it is about who gets radio time. So, what better way to debut a new artist than to tie his tracks directly to your heart? That's what Columbia Records did to launch Russ, a new rapper, in collaboration with BBDO New York. When you access RussPerMinute.com...
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Playful Ads Show the Many Things PayPal Can Do for You Every Day CP+B's latest for the e-commerce brand By David Gianatasio PayPal invests its latest ads with a wealth of can-do spirit, portraying itself as a trusted and flexible financial partner for users everywhere. Breaking today, the work, tagged "PayPal Can Do That," marks the client's second major push from CP+B. It follows 2016's "New Money" initiative, which broke during Super Bowl 50, a few months...
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After Booting Its Lumberjack for a Woman in Flannel, Brawny Lands on Ellen The next phase of the 'Strength Has No Gender' campaign By Robert Klara Barrel-chested hunks have long been the workhorses of the branding realm. Some--Mr. Clean, the Marlboro Man--were born on the drawing boards of postwar Madison Avenue. But as recently as 2010, with "The Man Your Man Could Smell Like," Old Spice proved that pecs and biceps never quite go out of fashion. That is, until they...
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Can Legendary Bar Favorite Skee-Ball Successfully Make the Jump to the Digital Age? New owner is betting big on it By Robert Klara On the evening of Feb. 26 at Oakland's Oracle Arena, Stephen Curry scored 27 points, helping the Golden State Warriors annihilate the Brooklyn Nets 112-95. But the most memorable shot Curry took that night actually wasn't during the game. It was during a second-half timeout when a fan came down to the court to play...
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