Happy NewFronts! The finishing touches have been put in place, and it’s once again time for the Interactive Advertising Bureau’s annual NewFronts week, at which programmers and brand and agency partners gather in New York to kick off this year’s NewFronts market.
As the IAB’s official media partner for the 2019 Digital Content NewFronts, Adweek will once again be your one-stop shop for everything you need to know about this week’s NewFronts. We’ll be covering all 17 presentations, sharing breaking news and chronicling the week’s most memorable moments.
We began the week’s coverage with our annual NewFronts roundtable, where we gathered industry leaders from companies like Viacom, Hulu, Twitter and Google to talk about brand safety, the evolution of OTT advertising and how buyers will be approaching NewFronts. Hulu gave Adweek a sneak peek of its NewFronts messaging, while a pair of major retailers—Walmart and Target—will be making their New York NewFronts debuts this week.
If you miss any NewFronts stories this week (or can’t make it to all the events), we’ll be spotlighting our top stories in daily NewFronts newsletters. You can also find all of our NewFronts coverage here. For those of you attending some or all of the events, we’ll see you out there!
Jason Lynch, TV/Media Editor
