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MEDIA DIARY
Hamish imports Q+A ratings woes to The Project
It’s been a month since Hamish Macdonald made his triumphant ‘homecoming’ to Ten’s The Project from the ABC’s Q+A – but so far, the viewers are just not tuning in.
NICK TABAKOFF
MEDIA
Guardian ‘thumbs nose’ at APC
The Guardian Australia has come under renewed criticism for its refusal to join the media industry’s peak self-regulatory body.
By JAMES MADDEN
LAB LEAK
ABC host ignores Wuhan probe
Fresh allegations about the origins of Covid-19 have been ignored by the ABC, including Paul Barry, who previously said a Wuhan lab leak was a ‘conspiracy theory’.
By SOPHIE ELSWORTH
RATINGS SUCCESS
Perth grand final kicks goals for Seven
The first AFL grand final to be played in Perth delivered a bumper ratings result, with the match the most-watched decider since 2016.
By JAMES MADDEN
MEDIA
VicPol’s ‘red flag’ media strategy
The heavy-handed treatment of media by Victoria Police sends a ‘shocking red flag’ that press freedom in Australia is under serious threat, according to a former media executive.
By SOPHIE ELSWORTH
COMMENTARY
Take the fear out of Covid
Individual editors and the media collectively should now be projecting a story of confidence, not fear, around Covid-19.
By MARK DAY
COMMENTARY
Giants must stream Australian content
As the Australian SVOD market grows, the giant global streaming players are maintaining and even strengthening their position. But are they doing enough to support local content?
By PAUL FLETCHER
THE GROWTH AGENDA
Biscuits, bellboys and the blessed demise of The Pitch
The economics of four agencies spending hundreds of thousands of dollars each, chasing a medium-sized client in a relatively low-margin industry, have always been questionable – if...
By STEPHEN MCARDLE
THE GROWTH AGENDA
Ad industry, publishers come together on vaccine push
A major new ad campaign aims to tap into the competitive and patriotic nature of Australians as an end to lockdown approaches.
By PIPPA CHAMBERS
THE GROWTH AGENDA
RAMS sticks to its knitting as Raymond gets to work
In just four months Westpac-owned home loan company RAMS has managed to “significantly” grow its brand health and business performance.
By PIPPA CHAMBERS
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THE AUSTRALIAN PLUS
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