Participative marketing is all the rage in 2025.

Popups, intrusive retargeting ads, and cringe influencer ‘collab’ videos failed to drive significant conversions, and participative marketing campaigns have been going up only!

A marketing activity centered around incentivizing the most active and brightest members of the community is considered participative marketing - where your customers/community serve as your advocates and where industry KoLs (Key Opinion Leaders) have your AD and CTA displaying on their best content pieces.

For example, when Apple launches its new iPhone, its marketing campaigns are less about what’s in their phone and more about how long the line out of their shops is. Gaming consoles, AAA titles, and for a brief moment, NFT projects used participative marketing with aplomb!

Yes, it is! That’s why you see only the big guns leveraging their full potential.

But what if I told you that HackerNoon got yo’ back?

With plans starting at $15k, you can have your very own writing contest:

✅ On a keyword of your choice
✅ With a Prize Pool of $5k (included in the price above)
✅ Incentivizing your industry KoLs to create content pieces
✅ For you to advertise there
✅ Lasting for 3 whole months!

Step 1: Choose a keyword that you want to be better associated with OR book a meeting with us to help you find that for you

Step 2: Based on that, we create a landing page and keyword tag page. You can use one of the 110,000+ existing keyword pages, too!

Step 3: Your AD becomes the 1st slot on that page. We’ll also announce the contest's launch via our social channels [Sample] and an ANN post [Sample].

Step 4: Over 1M people will find out about your contest and begin writing their takes on your chosen keyword

Step 5: As stories start getting submitted, our editorial staff will review for plagiarism, AI content, inaccuracies, and general formatting - rejecting the chaff while publishing the creme de la crop

Step 6: Each of these published stories will have your AD + CTA appended above the comments section

Final Step: At the end of the contests, winners shall be decided via voting by the editorial staff, and the winner shall be announced via a blog post [Sample] and a social post.

See all writing contests here.

Stay creative, stay iconic!
Sidra

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