H&M Group's apology for racial slur; How to build brand authority online; Internal message should drive external PR; and more

DAILY SCOOP

H&M Group apologizes for racial slur, Booking.com to lay off 4,000 employees, and NYT’s digital revenue overcomes print for first time in history

Also: Kraft serves macaroni and cheese for breakfast, Cheetos to add mac ‘n cheese offering, Twitter and Facebook remove Trump tweets for misinformation, and more.

SOCIAL MEDIA

3 tactics for building brand authority on social media

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch?

CONTENT MARKETING

4 reasons why your internal strategy should drive and dictate external efforts

If you say one thing and do another, you’ll quickly lose credibility. Here’s why your internal messaging should shape, influence and animate all your communication.

EXECUTIVE COMMUNICATION

Why employee preparedness is essential for engagement

Morale suffers when workers feel left in the dark, neglected or ill-equipped to tackle what lies ahead. Here’s how to keep your team feeling confident and hopeful for the future.

PR DAILY AWARDS

Announcing PR Daily's 2020 Corporate Social Responsibility Awards winners

Congratulations to this year's winners.

MEDIA RELATIONS

5 keys to successful media relations right now

Be a helper, keep your pitches snappy, and do your research before hitting send.

DAILY SCOOP

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more.

COVID-19

3 ways the WHO can fix its PR crisis

The organization has turned to Hill+Knowlton Strategies to deliver life-saving messages around the world, but what’s the role of PR at this late stage?

A DAY IN THE LIFE

How Rokk Solutions’ Rodell Mollineau sees the future of PR

The co-founder and partner of Rokk Solutions in Washington, D.C. shares his view of the future of the industry and navigating the current crisis.

RAGAN AWARDS

Showcase your captivating visuals and virtual events

Ragan’s Video, Visual & Virtual Awards will recognize the visual content that engaged audiences, as well as the most innovative virtual events. Don’t miss the Aug. 21 entry deadline.

COMMUNICATING UP

Evaluating DE&I? You’re probably doing it wrong

What are the numbers that your organization should be tracking to show movement on key DE&I initiatives? Here’s how you should measure this important part of your organization.

DAILY SCOOP

Clorox names first female CEO, Lifetime announces inclusive holiday film lineup, and Chipotle merchandise highlights sustainabiliity

Also: Consumers’ satisfaction with social media platforms drops, Twitter under investigation by the FTC, the Red Cross helps TikTok fans prepare for Hurricaine Isaiah, and more.

PR DAILY AWARDS

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

Communicators showcased their ability to influence public opinion, tackle tough issues and give back to their audiences in PR Daily’s most recent awards program.

CRISIS COMMUNICATIONS

Girl Scouts’ content director on the 3 questions every brand should ask their audience

A look at how to identify and help solve cultural pain points of your audience and create a more equitable brand experience for diverse audiences.