Plus, the latest generative AI products and updates
| Good morning, Marketer, there’s more exciting tools on the way. Generative AI capabilities are becoming more widely available, as you can see in managing editor Constantine von Hoffman’s roundup. For content makers and designers, this means more tools to quickly create multiple versions of eye-catching assets. DAMs and other cloud-based infrastructures connect team members to multiply the effect of this newly-enabled creativity across the organization. Marketers are also aware their peers are experimenting with similar innovations. That’s why a new study from the Marketing AI Institute finds marketers consider AI important for success — even more than previously — and why we at MarTech are covering the space so closely. Chris Wood,
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| Marketing management | | | The top four ways you need to change your thinking to justify marketing budget and resources in turbulent times. | | |
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| Marketing artificial intelligence (AI) | | | Amazon gave sellers a text generator, Adobe released Firefly into the wild and much more in this weeks AI-powered marketing technology news. | | |
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| Digital advertising | | | Advertisers say they’ll increase RMN investment but they want standardization, a new study from the IAB finds. | | |
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| Email marketing | | | Learn how to drive opens, boost conversions, avoid the spam folder and more with this comprehensive email marketing audit checklist. | | |
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| Data webinar | | | Take your marketing to the next level without switching software. Join our webinar to explore how real-time data can improve decision-making, customer engagement, and ROI. Save my seat! | | |
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| Marketing artificial intelligence (AI) | | | CMOs they need to get up to speed fast on artificial intelligence and get to work creating an AI integration strategy. | | |
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| Digital transformation | | | Learn what AI marketing is and why it's important. | | |
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| Email marketing | | | Get started with personalization –including dynamic content, customer data, privacy regulation, and scalability– and capture your subscribers’ attention in the inbox. | | |
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| Customer experience | | | Learn how conversational marketing improves customer engagement, accelerates sales cycles and builds relationships with B2B buyers. | | |
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| T-minus 2 weeks | | | Stop scouring the web for the latest marketing technology, strategies, and solutions: Attend MarTech, online September 26-27, to unlock nearly 50 sessions, meetups, live demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses. See the agenda | | |
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