Laden...
DAILY SCOOP
Grubhub pushes back on ‘frivolous’ DC lawsuit, McDonald’s teases return of Szechuan sauce and global institutional trust levels waver
Also: Camp Bow Wow wants you to think carefully about what to name your new pup.
PR VOICES
What up-and-coming PR pros are looking for from mentors
A PR student outlines her hopes for industry mentorship—and what would-be industry mentors can do to help the next generation of PR talent.
MEASUREMENT
Why it’s so critical to measure your internal comms
Measurement helps us figure out what’s working – and what’s not. Don’t fly blind with your strategy.
THE WORKPLACE
Amid the Great Resignation, PR agencies must redefine what excellence looks like
The fight for comms talent demands that agencies change how they operate, from client relations to internal decisions.
PR DAILY AWARDS
Congratulations to PR Daily's Top Agencies Awards winners
We are looking forward to celebrating with these agencies and leaders on May 10 in NYC. See who made the list!
SEC to ask U.S. companies to disclose climate change risk, users confused by Facebook Protect’s spammy emails and more
Also: A ketchup brand helps struggling restaurants increase their positive reviews, what inspires consumers to try CBD products and other stories.
MEDIA RELATIONS
Considering an April Fool’s prank? Avoid these 3 mistakes
Celebrating the annual prank holiday the wrong way can have big consequences.
3 Cs for better hiring in a red hot labor market
It’s hard to compete for talent—but these simple rules will help you and organization stand out.
LEADERSHIP COMMUNICATIONS
6 leadership lessons from top leaders for 2022
Learn from leaders who have risen to the challenges of the last two years.
USAA downplays $140M government fine, TikTok expands new ‘Stories’ feature and Netflix’s power revealed with Formula 1 partnership
Also: Mattress Firm releases branded podcast about sleep.
THE FRIDAY REPORTER
Bustle Digital’s president offers glimpse of the digital news business
Jason Wagenheim explains how his Bustle, Gawker and others in his portfolio have weather the everchanging media landscape.
PR INDUSTRY
How PR agencies should answer the question, ‘Did they help?’
Actions matter more than words—and agencies should think about how they can stand with clients to strengthen communities.
WINNING CAMPAIGNS
How Campfire Marshmallow built awareness with a giveaway contest
Campfire Marshmallows’ ‘Great Escape Giveaway’ offered campaign gear to a lucky random winner. Created by ColinKurtis Advertising, it won in the ‘Contest or Game’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.
Brands cash in on March Madness NIL deals, customers bash Netflix’s efforts to prevent account sharing and why PR pros should value Twitter ‘lurkers’
Also: Grape-Nuts marks Women’s History Month by financially supporting female explorers.
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