Lifelong learning is one of our core values which is why we are committed to spreading knowledge with our quarterly DirectConnect.
Five Important Legal Lessons for Advertisers from An FTC Pro
As a veteran advertising lawyer, I generally have two types of clients: those who pay me now and those who pay me later. Or, more precisely, those who pay a little upfront, and those who pay a lot more after they are in the crosshairs of the FTC.
Call Center Expertise Is Critical to Direct Marketing Success
Despite the buzz about AI today, 44% of your B2B customers and 26% of B2C customers would still rather talk to a human being. On average across all age groups, 63% of your customers would rather speak with a real human being rather than automation, even if the result would be the same.
Hearing with Your Eyes Open: Why Closed Captioning Matters
Closed captioning (CC) is not just for the Deaf or hard of hearing community anymore; it’s an advantage for the masses. Closed captioning provides a stronger opportunity to present your message whether it’s on a television program, a lecture, sales presentation or commercial advertisement.
Two-D Productions Dena Levy On Making The Most Of Emotional Intelligence
Effective direct response television advertising often relies on human connection, whether that takes the form of an on-air spokesperson, an expert, or an everywoman or everyman testimonial being able to persuasively engage an audience to take note of an advertiser’s message.
