UX designers and engineering teams are often too quick to propose solutions, without understanding the problem (or even if there is a problem at all). Ask questions first, before jumping to a solution. 2 min video
Antipersonas represent people who could misuse your product in ways that negatively impact target users and the business. Formalizing a description of the 8 aspects of an antipersonas can help a design team mitigate such risks. 5 min video
We Are Hiring
Nielsen Norman Group has openings for UX specialists, including both experienced and entry level. All positions are fully remote. Deadline to apply is January 30. Full job listing: https://www.nngroup.com/news/item/job-openings/
