| Kerry Flynn Clients and platforms have taken brand safety as seriously as agencies over the last year, but problems still persist. |
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| Seb Joseph P&G wants to start serving ads to people based on their favorite supermarket, but supermarkets may not part with one of their most prized assets. |
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| Sponsored Content resonate Today's agencies face competition from consulting firms, a growing number of in-house shops, and smaller, more agile agencies but more data does not always create better outcomes. Uncovering the "Human Element" helps agencies and their clients understand the why behind consumer decisions to buy, choose, abandon or advocate. Sponsored by resonate. |
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| Ilyse Liffreing Amazon is giving preferential ad placements to brands that agree to sell product lines exclusively on the e-commerce platform. |
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| Lucinda Southern To keep growing reader payments, The Guardian is focusing on reducing churn and learning more about what leads people to donate. |
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| Sponsored Content Telaria At first glance, a VMP might seem like a complex stack of disparate parts. However, having multiple pieces of vital technology housed under one roof is precisely what makes a VMP so powerful for today's publishers who are asked to juggle dozens of tools on a daily basis. Sponsored by Telaria. |
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| Sponsored Content Viant Television viewers today are more distracted than ever, with the average U.S. household containing 13 connected devices competing for viewers' attention. Marketers agree (86 percent of them, in fact) that it's harder to capture consumer attention through TV alone, so how do you break through the noise? Sponsored by Viant. |
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