Marketers, specifically CPG brands, are looking to online grocery platforms like Instacart, Kroger, Peapod and more to attract consumers.
| Welcome to today's Digiday Daily. Below you'll find a selection of our top stories, plus some news about our newest event, the Digiday Publishing Product Retreat. Online grocery advertising is becoming a bigger priority for brands, especially CPG brands. Media agencies said they're becoming more interested in buying ad space on grocery sites, even as grocers have invested in the space to make it easier for advertisers to spend dollars there. Apple’s two latest updates to Safari’s anti-tracking feature, Intelligent Tracking Prevention, have created a headache for anyone looking to attribute an ad clicked on one site to a product purchase or other conversion that occurs on the advertiser’s site. Here's a primer on what Apple’s ad attribution tool really does. Two months after purchase order turbulence, thousands of Amazon vendors could be back on the chopping block. Amazon is planning a “large scale reduction” of vendors on its first-party marketplace in order to reallocate resources to more profitable brands and cut costs of operating its wholesale business. Other things to know about Connect with leaders from The Atlantic, Forbes, PopSugar and more at the Digiday Publishing Product Leaders Retreat as we dive into the most pressing product challenges facing publishers. Join Facebook’s product growth manager on Thursday, June 20 at 1 pm ET to learn how digital advertisers can maximize customer engagement using the Instagram Stories ad format. Sponsored by Marin Software. | | |
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| Sponsored by GeoEdge | | Survey: How is your organization addressing bad ads? | | The programmatic ecosystem is filled with malvertising, inappropriate content and other hazards. In the following survey, we’ll ask what your organization is doing to address the problem of bad ads. Upon completion, you’ll receive a $5 Starbucks gift card. | | |
| Sponsored by Akamai | | Webinar: How website speed can impact digital revenue | | On June 6, join us for a webinar where explore the obvious (and sometimes less-obvious) relationships between speed and revenue for digital publishers, as shown through data collected from billions of real user experiences across thousands of websites. | | |
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