Greater inventory brings home buyers back to the market | Use diverse content formats for better engagement | Digitizing the U.S. mortgage market: What it could mean for real estate
A successful content strategy requires knowing your audience, varying formats and measuring effectiveness, writes Keith Kakadia, Sociallyin CEO. Short videos, polls and contests can grab attention, while blog posts and how-to videos build deeper connections and regularly publishing insightful content establishes thought leadership, Kakadia writes. Full Story: SmartBrief/Marketing (3/19)
Commercial and multifamily mortgage debt hits $4.79T By the end of 2024, commercial and multifamily mortgage debt had increased by $172 billion to reach $4.79 trillion, according to the Mortgage Bankers Association. Multifamily mortgage debt increased by $111 billion. "Life insurance companies had the fastest growth in commercial debt outstanding over the past year, accounting for almost 39% of the annual increase," said MBA's Mike Fratantoni. Full Story: Connect CRE (3/19)
$25.75M listing hits market in Southern Nevada A Southern Nevada home in has been listed with Ivan Sher of IS Luxury with an asking price of $25.75 million, making it the most expensive home for sale in the area. The two-level home, designed by Punch Architecture and Design, features four bedrooms, five bathrooms, floor-to-ceiling windows, natural stone finishes and a "sophisticated New York lounge" with views of the Las Vegas Strip. Full Story: Las Vegas Review-Journal (tiered subscription model) (3/18)
Technology & Innovations
Digitizing paperwork brings efficiency, security Businesses are increasingly digitizing invoices to improve efficiency, visibility and security. Petr Marek of Invoice Home says digital invoicing tools can save time and money, provide instant account visibility and enhance fraud protection. Marek recommends integrating payment platforms and using mobile-friendly invoicing software to streamline processes. Full Story: Forbes (tiered subscription model) (3/18)
Fair & Equitable Housing
Ohio's affordable housing deficit stabilizes Ohio has stopped the growth in its affordable housing deficit thanks to state housing programs, though continued progress will depend on more funding, supporters say. "There is no path to addressing the housing crisis for the lowest-income renters that doesn't involve increasing resources for assistance and supporting the agencies that administer our housing program," says Renee Willis, interim president and CEO of the National Low Income Housing Coalition. Full Story: The Courier (Findlay, Ohio) (3/20)
Legislation & Regulation
Federal Reserve holds rates steady, lowers growth outlook The Federal Reserve left its benchmark interest rate unchanged at about 4.3% and revised its inflation forecast to 2.7% for this year, up from 2.5%, citing the potential impact of new tariffs. The Fed also adjusted its economic growth projection downward from 2.1% to 1.7%, and it is planning a slowdown in reducing its $6.8 trillion asset portfolio. Fed officials are adopting a cautious stance and pausing further rate changes until there is more clarity on economic conditions. Full Story: The Wall Street Journal (3/19),CNBC (3/20),The Associated Press (3/19),CNBC (3/19)
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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