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Ad of the Day: Grandma Becomes a Lyft Driver in Oscar Winner's Lovely Animated Short John Kahrs' 'June' tries to capture the spirit of ridesharing By Marty Swant Ridesharing apps like Lyft and Uber have spent plenty of time trying to show not just how effective they are at getting you around town, but how the drivers themselves are more than emotionless vessels of ...
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Foot Locker Learns a Move From Museums, Launching In-Store Sneaker Audio Tours Players talk up their kicks By David Gianatasio When you hit the mall to shop for sneakers, wouldn't it be great if Kevin Durant himself could whisper all about his Nike KD9 shoes in your ear? Well, now he can, at more than 300 Foot Locker locations nationwide.
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An Agency Created Holiday Paper to Wrap the World in Peace Creative agency Periscope teams up with PeaceJam By Katie Richards At a time when everyone seems divided on everything, Minneapolis-based agency Periscope wanted to find a way to promote peace.
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Why This Dentsu Agency Is Doubling Down on Its Boston Office in 2017 With three key new hires and a focus on storytelling By Katie Richards Isobar, an agency in the Dentsu Aegis Network, is making some big moves to establish itself as a competitive agency that does it all—from best-in-class user design to great storytelling. It's doing that by ...
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Hotel Websites Don't Matter—and 3 Other Insights on Travel Booking Trends New report offers advice for hotel marketers By Christine Birkner As Airbnb continues to disrupt tourism and travelers seek out more unique, localized experiences, hotel marketers need to break out of industry tropes and adapt to guests' changing tastes. "Where They Go. ...
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This New York Shop Takes a Jazz-like Approach to Marketing and Events Giant Step blends notes of music, food and virtual reality By Marty Swant Specs Who President Esther Yoon, CEO Maurice Bernstein What Media, marketing and events shop Where New York and Los Angeles
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Skittles Will Return to the Super Bowl Next Year in a Campaign by adam&eveDDB Its third consecutive Big Game ad By Patrick Coffee Today Wrigley candy giant Skittles announced that it will be "Skittlizing the Big Game" for Super Bowl LI by way of a new campaign created by adam&eveDDB.
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