Governments require vaccination; Influencer marketing secrets; Extending earned media wins; Making 'snackable' video; and more

DAILY SCOOP

State and local governments require employee vaccinations, influencer marketing spending grows during pandemic, and TN hospital network defends patient lawsuits

Also: Disney announces accelerator program partners, Instagram introduces insights calendar tool and Lucasfilm hires YouTuber who created Luke Skywalker deepfake.

SOCIAL MEDIA

Why influencer content creation is a partnership, not a sponsorship

The seismic shift back to authenticity will force some brands to sink or swim.

MEDIA RELATIONS

How to turn one media placement into multiple

Breaking through with earned media should just be the start of your campaign. Here’s how to build on your success.

PR VOICES

‘Raw, snackable video’ will remain popular, predicts Magnolia’s social media director

Learn what works at Chip and Joanna Gaines’ home goods behemoth and what’s ahead for social media pros.

CRISIS COMMUNICATIONS

How to survive a scandal

Follow this guidance to assess the situation, mitigate the damage, and evaluate how well you survived the heat of the moment.

DAILY SCOOP

Frito-Lay settles new union contract, SEO tips for communicators, and big tobacco supports phased cigarette ban

Also: Olympic skateboard sponsors educate audiences, Pinterest explains DE&I strategy and Tesla Energy’s social listening approach relies on customer complaints.

WRITING & EDITING

11 tricky word pairs that can confuse writers

They might sound similar or have a closely-related spelling, but don’t make the mistake of thinking these words are interchangeable.

THE WORKPLACE

7 tips to help strengthen management and employee relations

Structure and maintain a healthy company morale that draws in new hires by listening to, rewarding and investing in employees.

MEDIA RELATIONS

Is your pitching unethical?

PR pros weighed in online on whether poor media relations practices such as emailing irrelevant ideas and adding reporters to mailing lists flout the laws of morality.

RESEARCH

Here’s how DE&I priorities are implemented across the enterprise

We asked communicators in the 2021 Communications Benchmark Report about their DE&I goals and priorities. One strong focus: Town Halls and CEO chats.

DAILY SCOOP

Mercedes-Benz shares plans to go fully electric, PR pros emphasize need for strategic planning, and Olympic athletes criticize breastfeeding policies

Also: Olympic sponsors emphasize technology, Clubhouse opens to the general public and Facebook responds to content moderators about NDAs.

OP-ED

How PR pros should respond to ‘cancel culture’

One PR pro argues that the debate over “canceling” people requires a nuanced understanding of the practices consequences and potential upside.

WRITING & EDITING

3 surefire ways communicators can cut through the clutter

If employees are ignoring your messaging, take these steps to grab their attention.

THE WORKPLACE

3 tips to create a culture employees love

Worried about the ‘Great Resignation’? Workplace author Josh Levine reveals how to counter COVID angst with a ‘Great Culture.’