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April 15, 2024

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SEO Takeaways from SGE’s Partial Rollout

Google extended Search Generative Experience last month beyond Labs, its testing program. A limited number of searchers now see AI snapshots in results regardless of whether they signed up.

Many observers believe it’s the first step to SGE becoming fully public this year. Google hasn’t much changed SGE in Labs for months, perhaps signaling its satisfaction thus far.

I’ve closely monitored SGE developments. Here are my observations and expectations.

Traffic Losses Overestimated

Authoritas, a search-engine-optimization platform, has been testing SGE in Labs and publishing the results. In March, the tests found the SGE option in 91% of U.S. search results for brand and product terms, in two ways.

First, the results could contain a “Generate” button that produces an AI-powered answer only when clicked, such as this query of “best laptops.”

Second, the search results could produce an instant answer, such as the example below for “How healthy is spaghetti squash?” Clicking “Show more” expands the explanation.

Read article >

A Message from Shopper Approved

Grow Influence, Traffic, Revenue

Attend "New Ecommerce Growth Strategies," a free deep-dive webinar from Dr. Robert Cialdini (author of "Influence") and leading conversion experts. April 18. Free ebook, strategy guide, and recording.

Learn More >

BNPL Competition Drives Wins for Merchants

The lines have blurred between buy-now pay-later providers and credit card issuers. The winners are merchants and consumers. Read article >

Charts: U.S. Manufacturing Trends Q1 2024

U.S. manufacturing activity increased in March for the first time in 16 months. Read article >

Amid Downturn, Ecommerce Investor Perseveres

Roman Khan's ecommerce holding company seeks aquisitions, albeit cautiously.

Read article >

🔥 Today's Great Ecommerce Idea

Segment Email Recipients for Top Results

"Segmenting marketing emails puts the right offers and messaging in front of the right people at the right time. Segmentation is powerful, with seemingly limitless ideas for campaigns and automation." - Andrew Aversa, Founder, Aversa Growth Consulting

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