Google takes heat for patient data collection, Tips for introducing speakers, When a freelance site is a fit; and more

MORNING SCOOP

Uber chief’s comments spark #BoycottUber return, Google takes heat for patient data collection, and Amazon’s digital ad power

Also: Is a freelance website a good place to pitch your services? Plus, Dean Foods’ bankruptcy, whether PR pros should work in the office or off-site, and more.

EXECUTIVE COMMUNICATION

5 tips for a striking speaker introduction

These brief addresses can be challenging, but they are essential to setting an audience’s first impression of a featured speaker—and can offer you a chance to shine, as well.

PR INDUSTRY

Why a third-party freelance site might fit your PR business

Even if you have a successful agency business, some PR pros are finding new leads and creative outlets on platforms like Fiverr and Upwork that sell a wide range of freelance services.

RAGAN AWARDS

Late deadline: Ragan’s Top Women in Communications Awards

This Friday, Nov. 15, is your last chance to nominate yourself or your inspirational female colleagues. Start your entry now!

MORNING SCOOP

Goldman Sachs’ Apple Card statement falls flat, brands turn to stories to mark Veterans Day, and 72% of millennials and Gen Z follow influencers

Also: Cision executive’s light-bulb moment on metrics, Dallas Cowboys win warm and furry social media love, and Kaiser Permanente strike takes a hiatus due to CEO’s death.

BRIGHTER WRITER

Metaphors and clichés: How imagery paints or taints our writing

Modern messaging relies on storytelling, and vivid language lies at the heart of the most compelling yarns. Here’s guidance on how to use playful, vibrant prose to superb effect.

MEDIA RELATIONS

6 metrics to track when measuring digital PR

Are your digital PR efforts paying off? Consider these six telltale signs of a PR strategy that is having a significant impact on your bottom line.

MARKETING

5 essential elements of an effective PR plan

You don’t simply sign the contract, put a few coins in the slot, and wait for your shiny new campaign to be dispensed. Research, parameters and regular check-ins are crucial for success.

RAGAN AWARDS

Share your impressive comms campaigns, events, projects and initiatives

Ragan’s PR Daily Awards will showcase the PR industry’s best work from the past year. Don’t miss next week’s Nov. 15 entry deadline.

RAGAN CONFERENCE ALERT

Make sure your content tells a strong story

Learn how at Ragan’s Writing & Content Creation Conference in NYC.

PR INDUSTRY

In an ever-changing landscape, how do we prove the value of PR?

Measurement is crucial, along with understanding new tech and adopting an agile mindset.

HOW WE DID IT

The ‘woke moment’ that fostered the executive audit

For one young pro, the realization that PR research has personal ramifications as well as guiding future campaigns sparked a key insight. Now Cision’s chief insights officer, he recounts the tale.

MORNING SCOOP

Lufthansa slams striking workers, when your company should speak out, and Starbucks’ new holiday cup

Also: Where emoji come from, Popeyes’ sandwich gets a soaring relaunch, tips for superlative word choice, mastering international messaging, and more.

THE WORKPLACE

Workplace emotions: Provide outlets for your colleagues and yourself

So many of today’s employees are asked to do so much more in less time and with fewer resources. Add family and societal pressures, and safety valves are vital. Heed this advice.