Plus, Salesforce predicts soft growth this holiday season
| The holiday shopping season will soon kick into higher gear. Consumers who keep up the tradition of checking out shops in person — and maybe sipping hot cocoa to take off the early winter chill — frequently use local search to find those stores. But is it all fair play in local search and local search advertising? Yelp claims otherwise with an antitrust lawsuit against Google, and you can read more about this breaking news here. Speaking of holidays, Editor-at-Large Kim Davis dives into Salesforce’s predictions for them.. And to help out with your gift-giving this year, MarTech is offering 50 readers $20 Amazon gift cards. For a chance to win, all you have to do is fill out a short reader survey. Chris Wood
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| Regulations and Compliance | | | The lawsuit alleges illegal monopoly practices related to local search and local search advertising. | | |
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| B2C marketing | | | Expect to see very soft growth in onlines sales in the upcoming holiday season — but here are some ways brands can win. | | |
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| Marketing artificial intelligence (AI) | | | UK government promises teachers an AI chatbot helper that will "generate accurate, high-quality content." Good luck. | | |
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| Marketing artificial intelligence (AI) | | | AI offers powerful tools for crafting amazing customer experiences — especially if you run them on a connected ecosystem | | |
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| MarTech presents | | | New date! It’s time to ignite a content revolution. This isn’t just about creating more content. It’s about creating better content that drives results. | | |
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| Event marketing | | | Ensure your conference investment pays off with these tips on strategic preparation, targeted outreach and effective follow-up. | | |
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| Marketing artificial intelligence (AI) | | | Marketers seek practical AI applications for campaigns, study finds. And CTV eclipses AI among consumer interests. | | |
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| MarTech buyer's guides | | | Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. | | |
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| Marketing management | | | Workfront Planning, new from Adobe, joins the dots between upfront campaign planning and record creation and work execution. | | |
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| Free online event | | | Join thousands of marketers online at MarTech — September 24-25 — for the only free online event of its kind. Explore new strategies and solutions for taking your marketing skills to the next level… no travel, no expense report, no excuses. Customize your learning experience | | |
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