Google Sheets SUMIF | DIY SEO | Sutro Pivots

A Message from Whiplash

True Omnichannel Fulfillment, Built to Scale

Whiplash provides scalable, technology-based ecommerce fulfillment that caters to both established and emerging brands. It's data-driven logistics paired with advanced ecommerce and fulfillment automation. Your Brand. Fulfilled. Learn More...

How to Use SUMIF, SUMIFS in Google Sheets

Analyzing total site traffic by channel for a specific period can seem daunting. But Google Sheets SUMIF and SUMIFS functions make the process straightforward.

10 Do-it-yourself SEO Tips to Save Money

A basic understanding of search engine optimization is essential for online merchants. These 10 DIY tips address keyword research, internal links, educational resources, more.

A Message from Whidegroup

Ukraine-based Shopify, Magento Development

We're the Whidegroup, a 10-year-old boutique ecommerce development company from Ukraine. We specialize in Shopify and Magento websites, apps, extensions, integrations, and page speed optimization — for B2C and B2B. Our expert Ukraine-based team is ready to work immediately on your project. Contact Us Today...

TikTok Marketing Done Right

Unsure how to market your ecommerce business on TikTok? Here are four brands that do it well, focusing on humor and authenticity.

Sutro Pivots from Drinking Water to Swimming Pools

Ravi Kurani is an engineer who launched Sutro, a water sensor manufacturer, in 2012. His initial go-to-market strategy failed. So he pivoted.

🔥 Today's Great Ecommerce Idea

Track the Impact of Site Changes with Annotations

"Annotations in Google Analytics allow you to record change history, such as changes to pricing, shipping, and other items. 'Create new annotation' appears to the lower right in any graph report. Previous annotations appear below the graph. Using annotations, you can compare results for any metric, such as a key performance indicator."

- Morgan Jones, CEO, Power My Analytics

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The Complete Guide to E-commerce Security

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How to Recover Chargebacks and Avoid Hidden Costs

Fight Fraud and Approve Good Customers with Manual Review

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