Google’s contentious, drawn-out crusade to eliminate third-party cookies in its browser may have surreptitiously slipped into ad industry purgatory.
| Google's contentious, drawn-out crusade to eliminate third-party cookies in its browser may have surreptitiously slipped into ad industry purgatory. Additional coverage: Duolingo’s infamously irreverent big green bird took its talents to the next level, appearing in the language-learning app’s first-ever Super Bowl commercial on Sunday. It's clear that better education on Privacy Sandbox's proposed APIs is needed, and it's worth asking the question: WTF are Related Website Sets? TTD is extending OpenPath to CTV media owners, with separate sources from both the buy- and sell-sides of the industry telling Digiday The Trade Desk began opening such negotiations in recent months. Disney’s $1.5 billion stake in Epic Games is a clear signal that the entertainment giant hopes to populate the metaverse to come with its homegrown characters and IP. Though most analysts will gauge holding companies' success on organic revenue growth, it’s got more to do with the directions each chose to go in with investments and types of clients won over the last few years — some of which paid off, and some that didn’t. More in this Digiday+ Media Buying Briefing. Rob Webster, global vp of strategy at digital marketing consultancy CvE, and Mattia Fosci, CEO of privacy-focused ad tech platform Anonymised make sense of Google Ads Data Manager. Meta, OpenAI and Google all announced new transparency and detection tools for AI content. ICYMI: Digiday’s Super Bowl LVIII coverage Other things to know about The last chance to enter the Digiday Content Marketing Awards is March 1. Past winners include GoDaddy, Chipotle and many more. If marketers add too many attributes to their audience targeting, they can narrow the segmentation to the point of missing out on driving brand relevancy. Sponsored by Acxiom. As the world shifts to a digital-first — and digital-only — mindset, some long-established brands are still playing catch up, fine-tuning strategies and data collaboration investments. Sponsored by Optable. | | |
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