Google’s SITE Operator | Ecom Returns | BK Beaut y

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Google's SITE Operator Is a Top SEO Tool

Here are five key SEO tasks with site:.

Using the site: Operator

1. Find internal pages to link to

The site: operator is handy for locating relevant internal pages quickly.

Search optimizers once used the operator to know which pages Google prioritized for any query. But that’s no longer reliable because results for site: are not based on intent, previous searches, or even freshness — as is the case for other queries.

Still, the site: operator typically surfaces a search-optimized page for each query, so I continue using it for internal link options. Read article >

A Message from AtData

Success Throughout the Customer Journey

Email address intelligence impacts every step of the modern customer journey. Knowing the person behind the address enables relevant customer experiences, lasting relationships, and lifelong sales. Learn more >

Charts: Ecommerce VC Deals 2022, 2023

Venture capital investments in 2022 slowed substantially from 2021. Funding to Amazon aggregators has been stagnant thus far in 2023. Read article >

Ecommerce Returns Becoming Easier, Cheaper

Providers such as Happy Returns, Pollen, and even Uber are streamlining the returns process. Read article >

New TikTok Shop Spurs BK Beauty

The Austin, Texas-based direct-to-consumer cosmetics brand has experienced big success. Early sales from TikTok Shop are promising. Read article >

🔥 Today's Great Ecommerce Idea

Automated Google Ads bidding works best with values

"Automated bidding works best with values. Every conversion action, from a purchase to a form submission, should have a value. Google can optimize for conversions, but without a value those conversions may not be the most profitable for advertisers."

- Matthew Umbro, Vice President of Advertising, Closed Loop

🎙 'Ecommerce Conversations' Podcast

For Manly Bands, Manufacturing Is Storytelling Gold

Batch CBD Masters SEO and Affiliates

Subscribe to the podcast.

🎯 Industry IQ

Resources from our advertisers.

Fueling Enhanced Email Intelligence

DHgate Launches DHport for Easy Product Sourcing

🎓 Webinar U

Instant 30-minute video + ebook.

The Profitable Seller: Mastering Amazon FBA in 2023

Harnessing Organic Social Media to Boost Sales

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