Google’s prohibition on fingerprinting methods could get some ad tech firms in trouble, but Google’s rules and approach to monitoring for compliance are up to interpretation.
| Google's stance on fingerprinting is as clear as mud, say ad tech execs. That lack of clarity on what techniques Google will or won't allow could affect the financial health of ad tech firms, depending on how Google cracks down on the practice. “We think that Google's statements on fingerprinting are confusing and are holding the industry back from adopting scalable future-proof solutions," said Mathieu Roche, CEO of identity tech firm ID5. Read more below. Google's prohibition on fingerprinting methods could get some ad tech firms in trouble, but Google's rules and approach to monitoring for compliance are up to interpretation. Etsy is acquiring Depop to expand further into apparel and give the marketplace platform access to a younger demographic than its current largely millennial audience. Programmatic advertising is in a state of fluctuation, as the demise of the third-party cookie looms. A look at where industry leaders see this space moving in this Digiday+ Programmatic Marketing Summit. While Google's cookieless ad targeting method is designed to be used for targeting ads, ad management firms are exploring other potential uses. Other things to know about From Best Event Platform to Best Subscription Platform, the Digiday Technology Awards will recognize the tech transforming media and marketing. Submit by the early deadline on June 25 to save on entries. Publishers are working with partners to develop efficient, cookieless ID resolution strategies. Download this report to learn the approaches that are paying off. Sponsored by PubMatic. For media companies, one thing is certain: Uncertain times will come again. Download this new report to learn how media consumption changes in times of crisis, and how to future-proof against risk. Sponsored by YouGov. | | |
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