Google Taps Travel For Commerce Expansion; Plus, Mindful Luxury Men's Beauty, And Nike And Foot Locker Build Power Stores
 
 
 
 
 
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August 9, 2019
 
 
 
 
  ShopTalk®
 
 
 
Making Men's Skincare Mindful
 

Skincare, particularly luxury skincare, is a big and growing market — but one that is mostly focused on women. The just-launched ACT OF BEING product line, however, aims to extend the benefits of mindful skincare beyond just women, as the brand strives to bring luxurious and ethical wellness products to the male masses. Here’s how the company intends to do it.

 
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  Contextual Commerce
 
 
 
Google’s Latest Travel Move Could Boost Contextual Commerce
 

Some of the main retail-oriented innovations are coming from the travel industry, and Google’s latest update to its own travel offerings stands as an example of that. The idea is to give consumers more information and chances to shop in the moment while searching for things online. How will this Google offering fit into the wider world of retail?  Read More...

 
  Retail Pulse
 
 
 
The North Face To Open NYC Location; Walgreens To Shutter 200 Stores
 

The North Face is opening an immersive brick-and-mortar store in New York City, while Walgreens is going to close 200 stores in the U.S. What are some of the innovations in store for The North Face’s new spot in the city’s SoHo neighborhood, and why is Walgreens planning to close brick-and-mortar locations? Read this week’s Retail Pulse to find out.  Read More...

 
  Today In Data
 
 
 
Putting Security And Fraud Protection Into Place With SCA
 

Strong customer authentication (SCA) is aimed at protecting consumers and merchants from fraudsters and other online criminals, but most merchants within the European Union still don’t know it exists. How is security and fraud protection progressing now that data and privacy regulations are locking into place around the block?  Read More...

 
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