Google's 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor

Google’s vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market.

November 28, 2023

Google’s 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor Google's vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market. Additional coverage: As more influencers look to get into food content creation, brand opportunities are following. As major marketers like Maybelline experiment with faux OOH, more marketers are open to the idea. More in this Digiday+ Marketing Briefing. Some email newsletter platforms’ click-through rates are actually click-to-open rates, which are measured against the number of emails opened rather than the emails sent. But buyers seem to prefer it that way. As sponsorships in the esports space grow fewer and farther between, endemics are becoming more attractive partners for esports teams large and small — and hardware brand Alienware is taking advantage. Read our holiday research report: Marketers’ 2023 holiday marketing and commerce strategies — unpacked Other things to know about Cyber Week Offer extended: Save 50% on 3-month Digiday+ membership through December 1. Publishers are increasingly diversifying the way they monetize their audiences and working toward building sustainable revenue. Sponsored by Permutive. As the world shifts to a digital-first — and digital-only — mindset, some long-established brands are still playing catch up, fine-tuning strategies and data collaboration investments. Sponsored by Optable. Top Stories Life Beyond the Cookie Google's 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor Google’s vp of global ads is confident that cookies will be gone from Chrome by the end of next year, despite all the challenges currently facing the ad market. howdy! The Creator Economy TikTok creators are increasingly tapping into food-centric content — and brands are following As more influencers look to get into food content creation, brand opportunities are following. Sponsored by Alexander Group How connected teams are driving customer engagement Companies with a connected commercial team — marketing, sales and service — are increasingly profitable. Advertisement howdy! Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024 As major marketers like Maybelline experiment with faux OOH, more marketers are open to the idea. Sponsored by Bango How content providers are expanding distribution through super bundling Super bundling creates a new marketing channel for content providers looking to drive growth while offering consumers a new approach to managing subscription services. howdy! Publishing in the Platform Era Mythbuster: How the inconsistent definition of click-through rates affects publishers and their advertisers Some email newsletter platforms’ click-through rates are actually click-to-open rates, which are measured against the number of emails opened rather than the emails sent. But buyers seem to prefer it that way. Advertisement Sponsored by Spotify Advertising Brands are using platform-first approaches to audio creatives for more effective customer experiences Advertisers are taking platform-first approaches for relevant, performant ads, tailoring creatives to reflect customers’ experiences, such as incorporating sounds specific to the brand environment that also reflect the podcast or playlist in which they appear. howdy! Gaming & Esports Alienware wants to make endemic esports brand partnerships cool again The love affair between Alienware and Team Liquid does not mean that every esports organization is suddenly going to be all-in on wooing the endemic brands they once spurned in 2024. These days, esports organizations’ varying level of interest in endemics is a matter of their broader brand identities — which are rapidly diverging. howdy! Generative AI AI Briefing: With OpenAI in the spotlight, others release their own new AI models Last week was largely overshadowed by all the drama around OpenAI, but it was also a big week for some of the startup’s key rivals and partners. All Latest Stories

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