Should you be building your own martech solution?
| Do you like your solutions out of the box or home-grown? Our replacement survey showed an overwhelming preference for premade. There are two ways to read that result. It could be that with 14,000 martech solutions, it’s easier than ever to find one to meet your needs. Alternatively, it’s also plausible that marketing technologists are stretched too far to build something from scratch. Steve Petersen’s look at the pros and cons of both shows a good case could be made for either one. So, before you grab something off the shelf down at your local martech supermarket, give it a read and make sure you’re doing the right thing. Constantine von Hoffman
Managing Editor | | |
|
| Marketing technology | | | Out-of-the-box vs. custom-built? A look at the trade-offs, including integration ease, vendor risks and the evolving buy/build landscape. | | |
|
| Search marketing | | | Google's organized search results will now let you see content and perspectives from all around the web, including articles, videos, forums and more. | | |
|
| Social media marketing | | | What you need to know about Reddit to get the most for your marketing dollar. Updated with detailed information on ad types and formats. | | |
|
| Marketing technology | | | Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation. | | |
|
| MarTech webinar | | | Don’t miss this opportunity to transform your consent strategy from a mere compliance checkbox to a strategic tool for maximizing customer opt-ins. | | |
|
| Marketing technology | | | Walk through a simple example of AI bringing together customer data for personalized experiences. | | |
|
| Digital advertising | | | Brands can take advantage of contextual strategies and CTV to fuel their holiday push. | | |
|
| Brand marketing | | | Marigold surveyed 21,700 consumers, ranking 200 top brands on personalization, experience, trust, and loyalty. Learn how brands like Walmart, Sam’s Club, and CVS are dominating the leaderboard. | | |
|
| Marketing artificial intelligence (AI) | | | See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Site speed best practices and tools. | | |
|
| On-demand training | | | Stream over 20 hours of world-class training designed to help you drive better marketing outcomes: Sign up for free access to the complete fall season of MarTech. Training topics include the iOS 18 email inbox impact, generative AI, data-driven journeys, GOogle’s third-party cookies decision, CTV, lead gen vs. demand gen, and more. Start streaming for free | | |
|
MarTech research | | Surveys and research reports to make you a more-informed marketer | | The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required). Get an independent, in-depth look at seven leading marketing work and project management tools in our free MarTech Intelligence Report, Marketing Work Management: A Marketer’s Guide. | | |
|
What they're saying | | “Emotional loyalty goes beyond rational considerations. It’s about trust, shared values and personalized experiences. When companies tap into these emotional motivators, they unlock a new source of competitive advantage and growth.” Annette Franz in 7 ways to boost customers’ emotional connection and loyalty with your brand “Happily, the AI use cases with the best ROI are mostly marketing-related. If you’re not already on the AI bandwagon, get on board. Take advantage of the hundreds of billions of dollars other people are spending to make your job easier! Do it now, before investors start asking pesky questions like, Where’s my money?” — Constantine von Hoffman in Why AI’s agents and commodification are good news for marketers | | |
|
|
|
