| Ahead of the launch of its Chrome ad blocker next year, Google is evaluating and scoring websites based on their ad creative and design. The results: some 700 sites need fixes, including Forbes, several Tronc papers and the U.K. Independent. "Reality breeds reality": Since Snap ramped up its shows initiative last fall, nearly all of its premiered shows have fallen into the unscripted, reality TV or news genres. As Germany's federal election approaches in September, BuzzFeed Germany is making a push into news and political coverage. In the first six months of 2017, L'Oreal's spend on digital increased 5 percent year over year. Nick Buckley, L'Oreal's digital chief in the U.K. and Ireland, explains why the brand is spending more online while its peers slash their digital budgets. From Glossy: Direct-to-consumer apparel brand Dstld has tripled its revenue from $3 million in July 2016 to $9 million today. Here's how Dstld did it. The BBC, the Financial Times and Dennis Publishing are up for awards at the inaugural Digiday Publishing Awards Europe. Check out the complete list of finalists. |
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| Lucia Moses Google has been scoring websites in advance of its ad-blocking browser that’s due out in 2018. |
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| Sahil Patel Snapchat is favoring shows featuring celebrities who can immediately deliver an audience. |
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| Lucinda Southern The increased focus on hard news comes as BuzzFeed Germany has struggled to gain German viewers and advertisers since launching three years ago. |
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| Seb Joseph The world's third-largest advertiser is doubling down on digital while its peers are pulling back. |
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