Google, Meta, media agencies sharpen focus on AI ads

Also: Why publishers are bullish about events ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ In recent weeks, more ad agencies, ad tech vendors and platforms are talking up their AI game plans and visions.

February 06, 2023

Google, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertising In recent weeks, more ad agencies, ad tech vendors and platforms are talking up their AI game plans and visions. Additional coverage: Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023. Some shops predict a strong return to revenue growth after an embattled 2022, while others hope they can even get back to growing — largely because clients are spending more conservatively. More in this Digiday+ Media Buying Briefing. Although Do Not Track failed as an effort to make it easier for people to opt out of being tracked and targeted online, its spirit lives on in the Global Privacy Control. Learn more in this video explainer. Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening. The shadow both Apple and Amazon have cast over advertising dollars is getting longer by the quarter. For any ad agency, it's a big win to produce a Super Bowl commercial. For multicultural agency Lerma, being chosen to produce three Super Bowl spots (one about avocados and two about Jesus) is a privilege. Other things to know about The last chance to enter the Digiday Media Buying and Planning Awards is this Friday, February 10. Don’t miss this opportunity to recognize your team’s achievements and put your work in front of our judges from McCann Health, Response Media and more. Advertisers and brands are employing a variety of features to support their social commerce efforts, including shoppable ad formats and functionalities. Sponsored by Flowspace. With the proliferation of channels and ever-evolving marketing KPIs, industry benchmarks have developed blindspots that are impacting the way advertisers measure their campaigns. Sponsored by DISQO. Top Stories Ivy Liu Marketing on Platforms Google, Meta and large media agencies Havas, Horizon are increasingly focused on, and investing in, AI-powered advertising In recent weeks, more ad agencies, ad tech vendors and platforms are talking up their AI game plans and visions. howdy! Navigating Economic Instability Despite Q1's slow start, publishers are bullish about events revenue for 2023 Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023. Sponsored by impact.com Survey: How are you deploying commerce content? Publishers: What kinds of commerce content articles are you producing and how many are you releasing each month? How has your commerce content creation changed in the past year? Let us know in this survey and we’ll send you a $5 gift card with the results. Advertisement howdy! Evolving Agencies Media Buying Briefing: How will independent agencies fare this year? Some shops predict a strong return to revenue growth after an embattled 2022, while others hope they can even get back to growing — largely because clients are spending more conservatively. Sponsored by GeoEdge How publishers are protecting audiences and the reader experience Reinforcing trust is crucial for publishers, but as clickbait ads find their way onto sites, they’re alienating audiences and damaging site metrics. howdy! Privacy WTF is the global privacy control? Although Do Not Track failed as an effort to make it easier for people to opt out of being tracked and targeted online, its spirit lives on in the Global Privacy Control. Advertisement Sponsored by QuickFrame by MNTN The state of social media video marketing Marketers are investing ad dollars across social media as audiences spend more time on the platforms. As video’s attention-grabbing nature continues to help solve privacy-related obstacles, they’re also investing in video ads on social media. howdy! Modern Newsroom How newsroom unions intervene when members get laid off Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening. howdy! Marketing on Platforms Google-Meta duopoly continues to creak in their ‘heightened maturity' as Amazon, Apple ascend The shadow both Apple and Amazon have cast over advertising dollars is getting longer by the quarter. All Latest Stories

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