| The other antitrust shoe finally dropped on Google: Judge Leonie Brinkema ruled the company “willfully engaged in anticompetitive acts” to control the ad server and ad exchange markets. Google’s defense in this case was no better than the one in the search monopoly lawsuit it also lost. Facts are indeed pesky things — especially when proven by emails, PowerPoint presentations and plain old math. The company will appeal the case, of course. Even so, the ruling will upend digital advertising in a good way. Prices will decrease and effectiveness will likely increase. This judgment is much worse for Google than the search ruling. Last year, ad revenue brought in $265 billion. Total revenue was $348 billion. Maybe it’s time to reconsider spending hundreds of billions on Gemini, a product that will never turn a profit. Constantine von Hoffman
Managing Editor | 