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| Top Stories |  | | Ivy Liu |
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| | | | | Some execs feel Google is weeks, if not days, away from finalizing the language it will use to ask Chrome users whether or not they want to be tracked by third-party cookies. | | |
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howdy! | | | | | Q3 was a mixed bag for publishers, with some blaming the U.S. presidential election for an ad-spend pullback. | | |
| | | | | The most advanced PDM lookalikes tap into AI-driven online and offline data to identify and reach prospects most likely to engage with a brand. | | |
howdy! | | | | | This year there’s more than carols and tinsel in some brand’s seasonal spots. | | |
| | | | | Whether they play for relaxation or to fill brief moments in their day, mobile gamers are consistently engaged, offering brands a prime opportunity to deliver well-timed, relevant ads. | | |
howdy! | | | | | It’s no stretch to say that the flavor of political discourse across these platforms (or lack thereof) played a role in driving engagement over the last week or so. | | |
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| | | | | According to a new survey, this year 37% of consumers are more likely to participate in loyalty programs than last year. | | |
howdy! | | | | | As the audio platform streams toward profitability, media buyers say brands are changing the way they buy its ad space. | | |
howdy! | | | | | Unlike the drawn out process of the presidential election in 2020, this year’s election quickly revealed that Donald Trump would be the winner – and that meant less of a sustained traffic bump to publishers. | | |
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