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*|MC:SUBJECT|*Less Than 2 Week Away
*|MC_PREVIEW_TEXT|* FEATURED SPEAKERS INCLUDE |
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Funny Business: Anatomy of a Successful Rebrand We've all seen the headlines and press releases announcing "rebrands," but let's be honest: how many of them are true rebrands - and how many actually stick? TruTV President will discuss how they made their successful evolution into comedy and how a distinct brand identity, sound strategy and willingness to take risks has kept the challenger brand competitive. |
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Interviewed by - Debra Birnbaum, Executive Editor, TV Speaker - Chris Linn, President, truTV |
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Consumers In Control: Digital Media Trends 2018 With the proliferation of mobile devices, wireless connectivity, and alternative digital-media platforms, one thing has become clear: consumers are increasingly in control. Deloitte and Facebook will discuss digital media trends and ever-evolving consumer behaviors in the media space. |
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