In Antitrust and Big Tech, Business Insider Intelligence examines how the antitrust investigations and potential outcomes could affect big tech. First we'll examine the companies facing heightened scrutiny, the cases laid out against them, and their responses to claims from government agencies that they're reducing competition. We'll then walk through three possible scenarios of the investigations ranging from conservative to extreme, the outcomes that would follow, and what those outcomes could mean for brands and consumers. In all, we aim to provide an initial look at what will inevitably be a lengthy road to antitrust enforcement against the tech industry.
The companies mentioned in this report include: Alibaba, Amazon, Apple, AT&T, Baidu, Bing, DoubleClick, eBay, Expedia, Facebook, Google, Instagram, ITA Software, Kayak, LinkedIn, Microsoft, Nest, Pinterest, Reddit, Snapchat, Spotify, Target, TikTok, Twitter, Vine, Walmart, Waze, WhatsApp, Whole Foods, Yahoo, YouTube, and Zappos.
In full, this exclusive report:
- Explains the history of antitrust, the precedent it set, and what investigation and enforcement looks like today
- Breaks down what each of the big four tech companies is being investigated for, and their counterclaims
- Highlights key players on both sides of the political aisle, which regulatory agencies are involved, and what each of them is investigating
- Outlines three potential outcomes of the regulatory probes, and how those scenarios would play out for big tech, brands, and consumers, with particular emphasis on Google and Facebook
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