Read more coverage on the antitrust trial against Google’s ad tech:
Eisar Lipkovitz — formerly a Google vp of engineering for display and video ads — claimed PTSD from his time as Google vp of engineering for display and video ads.
Podcast networks are wooing influencer marketers for their social media ad budgets. More in this Digiday+ Media Briefing. Coca-Cola not only spends ad dollars on the open web, but it also plans to keep investing in these spaces that exist outside walled gardens. However, the company does so with strict safeguards in place. The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players. Speaking Wednesday at Exchangewire’s ATS conference in London, TTD CEO Jeff Green denied rumors that The Trade Desk is cooking up a smart TV operating system. In-store remains one part of the retail media network business that’s been almost overlooked. Ironically, it’s the part that’s been around longest. But changes are coming. Other things to know about Adobe, Soundcloud, Disney and Spectrum are among this year's Digiday Technology Awards winners. Check out the full winner's announcement here. As brands and agencies prioritize improving the relevancy and personalization of their ad creative, a new Digiday and Celtra survey shows that marketers lean on first-party data to inform their ad creative. Sponsored by Celtra. As advertisers realize ad IDs are unstable, they seek refined approaches to programmatic ad buying – bid shading has emerged as an advanced strategy. Sponsored by Amazon Ads.
Free time is vital to personal identity and allows consumers to explore their interests. According to Fandom’s 6th annual Inside Fandom report, more than 54% of free time is dedicated to entertainment and gaming. People’s “me time” is a key opportunity for brands to authentically engage with consumers in a way that resonates with their interests and values. Join this virtual event on September 18 at 1 p.m. ET/10 a.m. PT as Fandom experts unpack its latest report and discuss unique ways for brands to connect with entertainment and gaming audiences.
Publishers are reducing the risk of AI-altered images and deepfakes in political advertising, which contribute to the spread of disinformation, with new mitigation strategies and tools.
Successful TV advertising campaigns require a strategic share of budgets across both linear and streaming — the key is determining the optimal balance between them.
The company not only spends ad dollars on the open web, but it also plans to keep investing in these spaces that exist outside the walled gardens of platforms like Amazon, YouTube and Google.
Speaking earlier today at Exchangewire’s ATS conference in London, CEO Jeff Green denied rumors that The Trade Desk is cooking up a smart TV operating system.
