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What email marketers need to know about AMP for Email
On Tuesday, Google officially unveiled AMP for Email, an extension of its Accelerated Mobile Pages project that aims to deliver for email recipients “an interactive, real-time experience that also keeps inboxes safe.”
What has contributed to Greggs’ high street success?
With this month seeing annual sales pass the £1bn mark, the high street bakery chain is clearly doing something right – especially in the context of Britain’s flailing high streets.
What does Instagram Checkout mean for ecommerce? We ask the experts
To get a better understanding of the feature’s wider implications, we reached out to some industry experts for their reactions and initial thoughts. Here’s what they had to say.
A day in the life of… an AI language technician
Molly Elisha-Lambert is an AI language technician at Phrasee, a marketing platform that uses AI to create impactful email subject lines and social ad copy.
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Online Copywriting (Advanced)
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PIMpoint Summit 2019 is the 6th edition of the world’s largest product information management event. The vibrant inRiver Community keeps evolving as the complexities of e-commerce and merchandising become increasingly omnichannel. PIMpoint Summit is where the world’s best marketers, merchandisers, product managers, and customer experience professionals come to learn, become inspired, and share best practices.
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Featured Reports
Career and Salary Report 2019
Are marketers paid fairly? Which is the best sector to work in? Is flexible working really a top priority for the industry? Has the gender pay gap improved? Are employers satisfying marketers’ needs for professional and personal development? These are just some of the questions that are explored and answered in the annual survey.
 
Learning from Digital Disruptors Best Practice Guide
Digital disruption has become a reality across a broad range of sectors and has led to fierce competition across the board. This report defines best practice strategies, tactics and approaches from disruptive brands and businesses and distils key learnings that marketers can usefully apply in their day-to-day roles.
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Local SEO is fast becoming high priority for many businesses. In the last two years, Google has seen a 500% increase in ‘near me’ searches and a 900% increase in mobile searches for ‘near me today/tonight’. This is a huge opportunity for companies that want to turn search queries into customers walking through the door. In this article, we take a look at what local SEO looks like in 2019, how to optimise for it and how to turn search queries into an effective lead generation strategy. 
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