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May 22, 2024
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Early Look at Google’s AI Overviews
AI Overviews, Google’s generative AI search feature, is now live for all users. Google tested it for months, calling it Search Generative Experience. AI Overviews summarizes search results for some queries, but Google has not disclosed the percentage. The feature has two versions:
• An expandable AI answer on top of search results, pushing organic search listings further down the page.
• A “Generate” button to create an Overview by clicking it.
The latter is less intrusive, but I’ve seen no statistics on which is more frequent.
AI Overviews often contain links referencing the sources. Google claims those links are more “clickable” — i.e., prominent — than conventional organic listings. We cannot verify this information because Google has provided no AI click data in Search Console or elsewhere.
Read article >
A Message from Shipfusion
Free Inventory Management Calculator
As an ecommerce business, your inventory is among the largest items on your balance sheet. Optimizing inventory is crucial for bottom-line success. This free calculator will quickly determine your ending inventory balances, turnover ratios, and reorder points. Get your free calculator >
Combat AI-powered Fraud with AI, Experts Say
The rise of AI-powered fraud attacks requires AI-powered tools, per researchers at LexisNexis Risk Solutions and Verizon Business. Read article >
New Ecommerce Tools: May 21, 2024
This week: updates on tax compliance, accessibility, inventory, cross-channel order fulfillment, chargebacks, and management for perishable-goods brands. Read article >
From the Archive: July 2021
Entrepreneur Loses $6 Million, Bounces Back
Shakil Prasla recently made a big mistake. An astute ecommerce operator and owner, Prasla purchased in late 2020 Covid-related protective gloves at roughly twice the ultimate selling price. His company, Gloves.com, lost $6 million. Read article >
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