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April 10, 2024
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Google Ad Updates Reflect New SERPs
Earlier this month, Google changed its definitions of “top ads” and associated metrics. The purpose is to clarify the meaning and dynamic nature of paid and organic listings on search result pages. The changes will not likely impact ad performance.
Top vs. Adjacent
Before the change, a top ad appeared above organic listings on search results, such as the example below. Other ads show below the organic listings — with continuous scrolling there is no bottom of the page. For example, this Comcast ad appears below organic results.Nonetheless, Google now classifies the Comcast listing as a top ad because it’s adjacent to the top organic listings. Hence a top ad could be in the 15th overall position — below the top four ads and 10 organic listings.
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A Message from Red Stag Fulfillment
Mistake-free Fulfillment, or We Pay You
Founded by ecommerce operators in 2013, Red Stag is committed to your success — and we back it up with unmatched guarantees. Zero shrinkage. Zero mispicks. On-time shipping. Fast check-ins. Or we pay you. Guaranteed. Learn more >
New Ecommerce Tools: April 8, 2024
This week: updates on fulfillment, design services, financing, digital marketing, payments, customer support, shoppable videos, and more. Read article >
AI Apps for Social Media Images, Videos, Infographics
Visuals in social media posts drive engagment. New AI tools produce those visuals instantly from text prompts. Read article >
From the Archive: October 2020
Native Deodorant Founder on Scaling to $100 Million in 2 Years
Despite reaching a whopping $100 million in revenue in just two years, Moiz Ali, the founder of Native deodorant, says the initial version was less than stellar. Read article >
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