Legacies are often defined by a great name, and you can't make a name without a certain amount of stability. In a Nascar family, what's a better metaphor for stability than a trusty tire brand? That's the logic driving Goodyear's "Make a Name" campaign. Created by GSD&M, and released during the Daytona 500, the ad...
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February 22, 2018
Morning Digest
What marketers need to know today
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Brand Safety Has Reached Crisis Levels, So Why Are So Few Advertisers Paying Attention?
75% of brands have had at least one unsafe exposure in the past year
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