[Analyst report] Nielsen's panel retirement transforms TV advertising measurement
| Hi John,
Big data from set-top boxes and smart TVs is replacing traditional panel measurement. Networks are increasingly leaning into their biddable, programmatic businesses. Current attribution methods are undervaluing connected TV’s (CTV) ability to drive outcomes.
The TV measurement landscape is facing its most significant transformation in decades. Help prepare your team with our new analyst report, “Ad Measurement Trends H1 2025: The Converged TV Market Says Goodbye to Panel-Only Measurement.”
AVAILABLE NOW
Enjoy!
EMARKETER
Compliments of LiveRamp. |
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