The insights and segments Group Nine offers are based largely on watch times of the publisher’s videos.
| In the race to obtain as much first-party data as possible, Group Nine Media is basing its own data set on video views. The product it's banking on, called In-Genuity, builds audience segments using a variety of signals, including the amount of time its sites’ audiences spend watching its content. Read more below. The insights and segments Group Nine offers are based largely on watch times of the publisher's videos. Connected TV's cookieless environment is becoming overrun with alternate identifiers. This week's Digiday+ Future of TV Briefing takes a look at the opportunities and challenges still yet to come. Digiday caught up with Gonzalo del Fa, president of GroupM Multicultural, to get a better sense of how that pledge came to be and how much clients are currently spending with Black-owned media brands. Twitter takes another swing at revving up its ad product offerings by introducing full-screen ads in Twitter Fleets. Other things to know about We’re back to connecting in-person. Reserve your pass for the Digiday Publisher Golf Outing today to secure one of a limited-number of spots alongside leaders from The Daily Beast, Dow Jones, CNN and more. Packed with details on identity solutions in 2021, download this essential new handbook for marketers pursuing identity graphs and identity resolution. Sponsored by Acxiom. From Modern Retail: At both the customer and segment level, marketing teams are deriving revenue-driving insights from brand and channel behaviors, product preferences, revenue sizing and recommended actions. Sponsored by Amperity. | | |
|
howdy! howdy! howdy! howdy! howdy! |
