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WardsAuto Dealer 5
 

JULY 20, 2016

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Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday, July 20. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

What’s wrong with a gong on a showroom floor? It’s too yesterday, says Kia’s dealership development guy who also shares other dislikes.      

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Did you know 68% of KBB.com shoppers plan to purchase within two months, and that KBB.com is the most influential site for shoppers choosing a dealership? It’s no wonder successful dealers list with Kelley Blue Book. Get Results Out of the Blue.

2.

We’ll make this quick. In a digital world that caters to short attention spans, dealers must think creatively to communicate messages.

Full article

3.

Nissan Leaf values are falling. The EVs are coming off lease, and people aren’t rushing to buy them, dealers report..

Full article

4.

As the FBI investigates Fiat Chrysler Automobiles for possible sales fraud, how is what FCA allegedly did any different than what other automakers do?

Full article

5.

Welcome back, Larry Schlagheck. One of the good guys of the business has returned to WardsAuto as managing director.

Full article
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

Something else: Check out our F&I Resource Center sponsored by Ally. You'll find great info to boost profits in a vital department.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at [email protected] .

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.


Now for the legal stuff...